Moto Gets a Performance-Driven Makeover at Google
The acquisition hasn't been about locking down the best of Android as a lot of Moto's competitors feared. Rather, Mark Oliver, Motorola's senior director of product management, said it was about optimizing the customer experience with the devices.
That starts with its three new additions to its Droid line upcoming out in August, including the Droid Ultra, the thinnest LTE smartphone on the market, Droid Maxx with 48-hours of battery life and the Droid Mini, a smaller version of the other two. (See Verizon's New Droids Last Longer, Browse Faster.)
"Now that we are owned by Google and share a vision with Google about bringing a better consumer experience, the focus is, how does the end user experience this? Is it simple; easy; fast? Does it really make their life better?" Oliver told Light Reading during a hands-on demo.
The handsets are its first to feature the Motorola X8, a new 8-core system on a chip (SOC) that Oliver called the "post-Google architecture" that, again, is "not just about specs for specs sake, but truly optimizing for what the user needs." Those needs include quad-core graphics, low-power processing and voice-commands via Google Now.
Even though it stressed performance is key, Moto did introduce some Android functionality that will be exclusive to its own devices. That includes Droid Zap, a feature that will let anyone with one of the three new Droids swipe up on the device to share photos, videos or songs automatically with any another Android device. The companies also revealed Monday that Moto would be the only handset manufacturer to make devices under the Droid moniker. The pair's relationship dates back to 2009 when Moto built its first Droid smartphone for the carrier, but Monday's launch makes the tie-up exclusive. The agreement, and marketing that's bound to come with it, is good news for Moto, a one-time market leader that has had a tough time competing against other Android makers like Samsung Corp.. (See Verizon's Attack of the Droids.)
As Verizon's flagship partner, Motorola will also be ready to meet its needs in future devices and built these three to be "future proof." Oliver said Moto will begin offering voice-over LTE (VoLTE)-capable handsets when the LTE network is ready for them.
— Sarah Reedy, Senior Editor, Light Reading