The US 5G 'Lead' Over Europe Is Bluster

"America first," a jingoistic slogan that sums up President Donald Trump's foreign policy, could also be an assessment of the US position on 5G. Together with Asia's most sophisticated telcos, AT&T and Verizon are widely seen as international frontrunners in the race to launch the next-generation mobile technology. The former has even talked about introducing its first 5G services by the end of this year. (See AT&T's 'Mobile' 5G: What the Puck?)

The Europeans, naturally, are the out-of-shape joggers bringing up the rear. Constrained by difficult regulators and cultural timidity, they will flop over the 5G finish line while their US peers are chugging champagne, according to this narrative. Marketing efforts have spread the word. European telecom observers return from the US looking shell-shocked and whispering of the coming 5G apocalypse, as Europe is crushed by a more advanced civilization.

Fortunately, for Europeans, the reality will be far less cataclysmic. Cultural differences partly explain why Europe is thought to lag the US, for one thing. The typically reserved and often despondent European is less inclined to crow about his 5G credentials than his more assertive, upbeat US counterpart. Contrast the loudmouthed, hyperactive John Legere, the T-Mobile US Inc. CEO, with the more conventionally corporate Timotheus Höttges, his boss at Germany's Deutsche Telekom AG (NYSE: DT). When Legere said he would build a "nationwide" 5G network by the end of 2020, skeptics saw legerdemain. The land of opportunity is really the land of the advertising genius, they say. (See T-Mobile & Sprint: Marriage made in hell and Is T-Mobile's 5G Plan Just a Pipe Dream?)

Chalk & Cheese
Timotheus Hottges, CEO of Deutsche Telekom (left), and John Legere, CEO of T-Mobile US (right) have wildly contrasting management styles.
Timotheus Höttges, CEO of Deutsche Telekom (left), and John Legere, CEO of T-Mobile US (right) have wildly contrasting management styles.

Market forces might also explain Europeans' limited appetite for promotion. In their super-competitive countries, European operators have seen less financial benefit than US telcos from the rollout of 4G services. They also contend with more stringent regulation. Yet none of the main players is ignoring 5G. In the UK, BT Group plc (NYSE: BT; London: BTA) and Vodafone Group plc (NYSE: VOD) may launch it next year. Deutsche Telekom, the region's biggest operator, is aiming for the slightly later date of 2020. But it is already building 5G foundations through fiber rollout, the installation of new sites and the deployment of "5G-ready" baseband gear. It is even now erecting 5G antennas in Berlin. Fresh from 5G trials in Romania, French incumbent Orange (NYSE: FTE) is making similar preparations. (See BT Kicks Off 5G Campaign With Plans for 2019 Launch, Petty's Grievances: The 5G Hopes & Fears of Vodafone UK's CTO, DT Poised for 5G Launch as Huawei Antennas Go Up in Berlin, Orange's 5G Plan: Definitely, Maybe and Orange Ups 5G Broadband Stakes in Romania.)

In all likelihood, 5G technology will arrive in Europe about a year after it first comes to the US. The real question is whether this will matter by giving Americans an economic edge and services that Europeans would miss. The answer is probably no. For several years, and possibly longer, 5G will be nothing more than an extra lane for the congested mobile data highway. Because 5G is a more efficient way to add capacity than 4G, Europeans plan to use it in busy urban areas, just like Americans. But the commercial readiness of advanced 4G systems means Europe's mobile networks do not face imminent collapse. (See 5G Still More Like Rocket Fuel Than a Mission to Mars.)

What's more, most Americans will not benefit if or when AT&T Inc. (NYSE: T) turns on a 5G service this year. Analyst firm Northstream reckons nationwide rollout will take around seven years, on average, as operators try to maintain capital intensity (or capital expenditure as a percentage of revenues) at 15-20%. An acceleration would occur only if 5G boosts customer spending on mobile services. Given the decline that has taken place in the 4G era, few expect this to happen (although merger activity in the US market could lead to an increase in prices). The current lack of smartphone innovation is a further worry. While the iPhone revolution propelled 4G adoption, there is little prospect of a similar device boost when it comes to 5G. (See EE: New Tech Is Mobile Revenue Savior.)

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James_B_Crawshaw 7/6/2018 | 3:36:32 PM
Country ranking of mobile experience Very surprising results in that study. France ahead of Singapore? I wouldn't have expected that. http://www.apteligent.com/white_paper/mobile-network-customer-experience-index-h1-2016/
DanJones 7/6/2018 | 1:35:50 PM
VZ not T-Mobile! AT&T and Verizon are the 2 US carriers really pushing 5G timelines not T-Mobile. For T-Mobile, we can expect limited commercial service in 2019, with full rollout push in 2020 (depending on merger). Not really much different from the Europeans actually.
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