Device operating systems

Mobile Apps Get a GroupOn

4:05 PM -- With hundreds of thousands of mobile applications on the market, it was only a matter of time before a GroupOn-like site sprung up for apps.

OfferedApp is vying to be that site. The new site launched Tuesday promising to let iPhone, Android and BlackBerry users download a typically $1-to-$10 app for free each day. In exchange, subscribers to the daily deal fill out a survey, watch an ad or sign up for a free game. (See OfferedApp Launches Daily Deals for Mobile Apps.)

I think this is an interesting model for those consumers who like having the choice and for developers, who consistently cite discoverability as a huge pain point.

But, there's no such thing as a free lunch. On OfferedApp, each app has a different choice of offers, and most require your email address, at a minimum, which means you could be opting yourself into lots of spammy messages from the advertisers.

An OfferedApp spokeswoman says that advertisers are carefully selected, there's no data reselling, and feedback from the four-month, 15,000 person beta trial has been positive. But I, like most consumers, have hit the "unsubscribe" button enough to remain wary.

That being said, I can't resist a daily-deal site, so I'm trying the service out and will report back on the annoyance-versus-free factor.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

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