Message Storage Moves to Top Drawer

Almost 65 percent of companies in one recent survey indicate they plan to make massive data migrations during the next year because they're exceeding storage limits on their current servers. The average size of the data is a staggering 100GB -- or the equivalent of 127.2 million four-drawer filing cabinets.

The concept of storing, maintaining and archiving that volume of data -- not just once, but on a continual basis -- is a relatively new concept. After all, before the advent of electronic communications, it was highly unlikely that any company needed 127 million filing cabinets to maintain its employee communications -- especially for only a few years.

This trend and others are covered in depth in the latest issue of Heavy Reading Insider, Service Providers Get the Message: Storage Matters Now. This report examines how service providers should address the issue of messaging storage, as well as the expected trends during the next 24 months. It provides analysis about the enterprise verticals that most commonly are utilizing messaging storage; issues that are affecting service providers; and why service providers should address messaging storage now. It also includes a comparative analysis of solutions available in the market and examines the geographic landscape of the market for service providers and trends that are likely to occur in the industry.

As the forms of electronic communications continue to proliferate -- including everything from email to IM to social networking to short messaging service (SMS) -- so, too, do the devices used to communicate multiply, including mobile phones, smartphones, tablets and laptops. Likewise, the amount of communications and the number of people involved with those communications increases exponentially.

Take, for instance, a message created by one company with 1,500 followers on Facebook. For each of those followers, a "communication" is made to the follower, as well as to all the friends of that follower. If comments are made, it continues to the friends of that friend, ad infinitum. While a Facebook posting may seem like an innocuous form of communication, the fact is that such communication now is increasingly falling under the rules of electronic discovery (e-Discovery), in which it can be used as evidence in legal proceedings.

As such factors continue to impact the messaging storage market, service providers should be on the forefront of addressing such issues. Enterprises are looking to someone to solve the problem of where to put those millions of filing cabinets-worth of data. Smart service providers will be those that answer the need quickly and effectively.

— Denise Culver, Research Analyst, Heavy Reading Mobile Networks Insider

The report, Service Providers Get the Message: Storage Matters Now, is available as part of an annual single-user subscription (six issues) to Mobile Networks Insider, priced at $1,595. Individual reports are available for $900. To subscribe, please visit: www.heavyreading.com/insider.

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