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3G/HSPA

Help an Alien

11:10 AM -- Telefónica UK Ltd. hopes to lure users into watching more programs on their mobile phones with a new interactive comedy show called "If an alien came to earth..."

The premise is that an alien lands on earth (this one with a fabulous wig and pink-and-white polka-dotted oven-mitt hands) and wants to know what it's like to live here. A celebrity panel will answer questions ranging from the serious to the just plain stupid, according to the press release. Mobile viewers can text in answers and suggestions for future discussions.

First question for the panel is, if an alien landed on earth, what kind of cheese would you recommend?

— Michelle Donegan, European Editor, Unstrung

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