5:05 PM -- Today on Contentinople:

• Google's share of the online video market just keeps growing. The company accounted for 44 percent of all online video viewed in July.
  
  
• CBS acquired the rights to put 17 football games on CBSSports.com this fall. But it's still thirsty for more online rights to CBS-aired games, says CBS Sports executive vice president of programming Mike Aresco.
  
  

And in today's News Bits, TiVo launches a YouTube channel.

— The Staff, Contentinople