For women bored at the thought of this summer's World Cup soccer finals in Germany, neighbor Switzerland is offering an alternative packed with beefcake.
A cow-milking 'Mr. Switzerland' and other handsome men are featured in a new advertising campaign seeking to entice soccer widows to leave their sports-obsessed men behind.
"Dear girls," starts the television spot, to run in France, Germany and Switzerland beginning in May.
"Why not escape this summer's World Cup to a country where men spend less time on football, and more time on you?," the advertisement, says over images of a strapping farmhand, a sexy train conductor, a fit mountain climber, a dapper ferryman and a brawny lumberjack.
The video "ends with Renzo Blumenthal, Mr. Switzerland 2005, milking and then leaning up against a cow..." — Larry, Attack Monkey, Light Reading