Vodafone is keeping Euronews on its toes today. First up, it has announced the acquisition of pan-European consultancy Bluefish, with a view to making it the nucleus of a new unified communications practice within the Vodafone Global Enterprise unit. The deal won't dent Vodafone's bank balance much, though: Bluefish is something of a tiddler, with Vodafone valuing the consultancy's assets at just £3.14 million (US$4.9 million). The actual price Vodafone paid, though, has not been revealed. (See Vodafone Buys Bluefish.)
Second, the mobile giant has developed an Android smartphone app, the Vodafone Guardian, which enables parents and carers to protect children from inappropriate calls, messages and online content. The app, which is free, is currently available in Egypt, Germany, Italy, the Netherlands, New Zealand, Spain and the U.K., with other markets to follow in 2012.
Another free Android app, Vodafone Digital Parenting, which provides parents and carers with information and advice on how smartphones can be used without exposing children to risk, is available in the U.K., with other markets to follow. The operator is also a founding member of a new pan-European task force, the CEO Coalition, established by the European Commission, to enhance child safety online.
If anyone still needed evidence that North Africa is a mobile hotspot, here's some: Reuters reports that the number of mobile subscriptions in Egpyt rose 28.4 percent year-on-year, to 78.99 million. Egypt has a population of around 80 million. (See Scrambling for Africa, M&A-Style.)