Drunks: The Next Generation
Kidsbeer (really a kind of guarana cola) is selling 75,000 bottles a month. Now, the makers appear to be capitalizing on kids' basic evolutionary imperative to copy whatever adults do... but maybe the explanation is even simpler than that?
As Kidsbeer's slogan puts it: "Even kids cannot stand life unless they have a drink."
— Red Panda, Philosophical Drunk, Light Reading