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Coming Soon: The White iPhone 4

Apple Inc. (Nasdaq: AAPL)'s white iPhone 4 could go on sale this week at both AT&T Inc. (NYSE: T) and Verizon Wireless , ten months after the iPhone 4 debuted. (See Apple Unveils the iPhone 4.)

Light Reading Mobile has reported that the next evolution of the iPhone, the Long Term Evolution (LTE)- and 3G-compatible iPhone, won't likely be available until the fall, so that both its U.S. carrier partners can get the dual-mode version of the phone. But, will a white version of the iPhone 4, identical to the black in all respects but casing, tide consumers over until then?

What they say
Apple Insider, quoting people familiar with the matter, says Apple's U.S. retailer began receiving promotional materials over the weekend that show off the white iPhone 4 and promise a launch within the week. Stores have been instructed to hold the white CDMA and GSM devices until April 27.

If Apple Insider is right, the report supports the theory that Apple won't launch version five of the iPhone until later in the year, as opposed to its typical summer unveiling.

As tech site Geek.com notes, "What this suggests to me is Apple intends to use the white iPhone 4 to buy itself a bit more time with iPhone 5 development. That means more time to work with NFC and LTE, better availability of 64GB memory chips, and a bigger window to experiment with carbon fiber and antenna placements."

There are other theories, of course. The Wall Street Journal even helped spread the idea that scarcity could drive sales of the device with consumers who are buying for the cool factor. That only lasts, of course, until the device is no longer scarce.

What we say
The white iPhone 4 has been delayed for 10 months due mostly to manufacturing issues, and LR Mobile has been on the case (ha!) since the beginning. For more:



— Sarah Reedy, Senior Reporter, Light Reading Mobile

sarahthomas1011 12/5/2012 | 5:06:46 PM
re: Coming Soon: The White iPhone 4

The Boy Genius Report has screen shot confirmation that Best Buy will be selling white iPhone 4s for Verizon and AT&T on Wednesday: http://www.bgr.com/2011/04/25/confirmed-best-buy-selling-white-iphone-4-for-att-and-verizon-on-wednesday/

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