Cingular: The iPhone Price Is Right

Cingular Wireless believes the price is right on its new $499-plus Apple Inc. (Nasdaq: AAPL) iPhone, and expects the new device to help increase its business after the launch in June.

Some commentators have questioned the high price of the iPhone. At $499 for a 4-Gbyte device and $599 for an 8-Gbyte model, it easily tops most of the smartphone offerings that will be its main competition.

Cingular, however, believes that the device is "absolutely priced right" for the audience it is targeting. "I am not at all concerned," says Glenn Lurie, Cingular's president of national distribution.

Read the rest of this story at Unstrung.

— Dan Jones, Site Editor, Unstrung

d333gs 12/5/2012 | 3:16:40 PM
re: Cingular: The iPhone Price Is Right If Cingular wants to cut costs they may well give FiberTower more business . At this point Cingular is FTWRs biggist customer at about 75%. It will be interesting to see how this plays out.
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