Canoe Preps Interactive TV Ads
David Verklin, CEO of Canoe Ventures, which is backed by the six largest operators, said the company will name two to four national cable networks that will carry the commercials within two to three weeks.
"That product will go to the market within the next three weeks. It's a good sign that cable is getting out of the test mode and into deployment mode," Verklin said Monday at the Interactive Advertising Bureau's Digital Video conference.
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