Video services

CacheLogic Adds to Its CDN

CacheLogic made its latest bid to crash the content delivery network (CDN) party today by announcing new capabilities and partnerships, while revealing some financial and customer news as well.

The British company, which uses a hybrid mix of peer-to-peer (P2P) technology and localized caching to deliver content on behalf of its customers, fired up its Velocix network just six months ago but has already added new delivery capabilities. (See CacheLogic Fires Up Its CDN and CacheLogic Pushes Hybrid P2P.)

It says video content (including high-definition) can now be delivered in three different ways: straightforward download, progressive download (which allows people to start watching the video while it's still downloading), and live streaming. (See CacheLogic Unveils Velocix 2.0.)

Customers can assign which delivery method they want to use for each of their digital assets, says CacheLogic's new CEO, Phill Robinson. (See CacheLogic Switches CEOs.)

The company has also signed a deal with Adobe Systems Inc. (Nasdaq: ADBE) to add Flash streaming services to its network, and it's struck a relationship with Microsoft Corp. (Nasdaq: MSFT) to support Windows Media content. (See CacheLogic Gets Flash.)

With those standard media delivery technologies now due to be supported, starting sometime in the next few months, Robinson, with the help of a new chief marketing officer and VP for EMEA, plus the rest of the 60-or-so staff, now aims to "clearly articulate how we are different." (See CacheLogic Makes Announcements.)

"Some of the existing, well known CDNs are all about performing services such as speeding up Website content delivery. Delivering video is a different skill. We can dynamically route traffic to optimize and guarantee delivery," a capability that sets it apart from other CDNs, claims Robinson. He also believes that CacheLogic's pricing structure (customers pay per digital asset, not by volume), variable delivery speed options, and detailed reporting on the delivery of files and streams all help to differentiate the company from its rivals. (See CacheLogic Configures Service.)

And there is no shortage of rivals. As this Guide to CDNs on our sister Website Contentinople shows, there are plenty of them to choose from these days, though the market is still dominated by Akamai Technologies Inc. (Nasdaq: AKAM) and Limelight Networks Inc. (Nasdaq: LLNW), the duo that Robinson identifies as his main rivals. (See CDN Guide, Limelight Outlook Won't Doom CDNs, Akamai Touts HD Success, and CDNs Show Strength.)

Despite the crowded market, CacheLogic has still managed to win some deals, and claims to have more than 20 customers, including, he says, Babel Networks Ltd. 's high-profile Web TV startup, Babelgum. (See Babelgum Signs Content Partners and Babelgum Launches Public Beta.)

That's not enough, though, to sustain the company, and Robinson says it will be some time yet before it reaches an operational break-even point. As a result, the company is currently "in the process of raising a new round of funding from our existing investors." CashLogic has raised around $28 million to date. (See More Cash for CacheLogic .)

First, though, Robinson has to survive the IBC show in Amsterdam, which opened its doors today. CacheLogic is there talking to partners and customers about its new capabilities and performing a demonstration with Pace Micro Technology of how P2P technology can be used to deliver content to set-top boxes.

— Ray Le Maistre, International News Editor, Light Reading

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