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Disney reorg shifts focus to streaming

Citing the 'rapid success' of Disney+, company says the reset of media and entertainment unit is designed to accelerate The Mouse's direct-to-consumer strategy.

Jeff Baumgartner

October 13, 2020

3 Min Read
Disney reorg shifts focus to streaming

Eliminating any doubts that streaming is a core part of its future, The Walt Disney Company has reorganized its media and entertainment business to help accelerate a direct-to-consumer strategy jolted by the success of Disney+, the premium subscription VoD service that debuted last November.

Citing the "rapid success" of Disney+, which has more than 60.5 million subscribers worldwide, Disney said it will focus on developing and producing original content for its various streaming services (which also include Hulu and ESPN+), as well as for legacy platforms.

Figure 1: The 'rapid success' of Disney+, an SVoD service that has surpassed 60.5 million subscribers worldwide, played a big role in The Mouse's decision to focus more heavily on its direct-to-consumer strategy. The 'rapid success' of Disney+, an SVoD service that has surpassed 60.5 million subscribers worldwide, played a big role in The Mouse's decision to focus more heavily on its direct-to-consumer strategy.

Under the new structure, Disney's distribution and commercialization activities will be tucked under a unified, global Media and Entertainment Distribution division, with Kareem Daniel (formerly the president of consumer products, games and publishing at Disney) heading up the Media and Entertainment Distribution group.

Tied to the reorganization, Disney's former direct-to-consumer and International businesses will no longer be managed on a combined basis.

Additionally, Disney's content creation group (now divided into three segments: studios, general entertainment and sports) will focus on producing and delivering content for theatrical, TV/linear and streaming, but with a "primary focus" on Disney's streaming services.

CEO: Change was inevitable, pandemic or not

"Managing content creation distinct from distribution will allow us to be more effective and nimble in making the content consumers want most, delivered in the way they prefer to consume it," Disney CEO Bob Chapek said in a statement.

More detail about the new structure of Disney's media and entertainment business will be discussed on a virtual investor day set for December 10. But it does enter the picture as Disney's theatrical and parks businesses have been hammered by the effects of the pandemic.

However, Chapek told CNBC that this change was inevitable, and that the pandemic merely nudged it forward more rapidly.

"I would not characterize it as a response to Covid," Chapek said, noting that Disney is "tilting the scale pretty dramatically" toward streaming. "I would say Covid accelerated the rate at which we made this transition, but this transition was going to happen anyway."

He told CNBC that the move could result in a staff reduction, but not to the scale of its recent decision to lay off 28,000 workers tied to its theme parks.

Disney's greater focus on streaming spells trouble for theaters and also represents another major shift in Disney's traditional pay-TV business, which includes cable channels and long standing partnerships with multichannel video programming distributors, according to MoffettNathanson analyst Michael Nathanson.

"Disney's interest in shifting additional content more quickly to Disney+ is a significant risk to theater owners and other non-vertically integrated film studio owners," Nathanson explained in a research note. "Disney's shift also underscores increasing risk for linear networks and the MVPDs that support them – including their own."

Investors seemed to like the move. Disney shares were up $4.31 (3.45%) to $129.28 each in Tuesday morning trading.

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— Jeff Baumgartner, Senior Editor, Light Reading

About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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