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Broadband TV Strategy

1:30 PM -- I’ve shared before my view that the cable industry, and specifically Comcast, deserves some credit for cultivating a more defined broadband TV strategy than their telco TV competitors. Now comes word that they’re stepping up the pace by looking into placing cable network programming online. Comcast has even gone so far as to internally brand the offering "OnDemand Online." We’ll see if that makes the branding cut.

In some regards, telco TV operators have some catching up to do. Just as they’re building their own traditional video operational experience, now comes the new frontier of broadband TV. No one has it quite figured out yet, cable included. But it’s increasingly clear that online video will play an important role, complementary now for sure, but maybe more in the future. By my estimation, it appears that cable has the lead. — Bernardin Arnason, Managing Partner, Pivot Group , and Chairman, TelcoTV 2008



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