Mobile services

Blurring the Lines

11:00 AM -- Motorola Inc. (NYSE: MOT) co-CEO Sanjay Jha this week offered some more rationale behind the company's decision to split into two separate companies, with one unit -- Mobile Devices and Home -- to lump Moto's mobile phone and set-top businesses under the same roof. (See Moto Wants to Do the Splits .)

In an interview with The Wall Street Journal, Jha said one possible synergy is to extend "Motoblur," a mobile phone app that links address books with social networks like Facebook and Twitter, to the set-top environment.

Jha told the paper that Moto's already testing Motoblur on set-tops, and it could start to show up in those products this year or sometime in 2011, a move that would also allow the sharing of some content between those boxes and smartphones.

Although Jha's starting to pinpoint a possible timeline of such a set-top/smartphone synch-up, Motorola's "MediaExperiences2Go" blog confirms that the company demo'd Motoblur running on set-tops at last month's Consumer Electronics Show, and at the Society of Cable Telecommunications Engineers (SCTE) Cable-Tec Expo last fall.

The next question will be who will be first to take advantage of it. Verizon Communications Inc. (NYSE: VZ) isn't a bad bet, since it already uses Moto boxes for FiOS TV, and its wireless unit is slated to begin offering the Motorola Devour, which comes with Motoblur, sometime next month. (See Moto's Devour Comes to VZ and Moto Intros Cliq Phone.)

— Jeff Baumgartner, Site Editor, Light Reading Cable

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