BillShrink: AT&T Data Caps Mean Paying Twice
This is the conclusion that independent service shopping tool BillShrink came to after analyzing AT&T’s new data plans. Consumers can turn to BillShrink.com to determine if they're getting a good deal on their wireless, and more recently cable, service or to pick out a better provider in their area if not.
BillShrink hasn't updated its site to account for AT&T's new caps yet, but CEO Schwark Satyavolu has determined the elimination of unlimited packages will hurt people more and more.
BillShrink's research shows that average data usage per person has risen 3.5 times over the last 15 months. The Nielsen Co. supports this finding, noting that the average iPhone user consumes nearly 400MB of data per month, meaning they'll clearly be among those affected the most. (See Bye, Bye Unlimited iPad Data Plan.)
"The majority of moderate iPhone customers are going to see small savings -- $5 month, but get significantly less flexibility accessing the web from their phones (usage that is growing, especially as more streaming apps get approved by Apple Inc. (Nasdaq: AAPL) as they have been recently)," Satyavolu wrote in an email. "The biggest immediate impact and long-term harm will be on heavier iPhone users and people who tether, who typically have the highest data usage and will be paying overage fees each month."
— Sarah Reedy, Senior Reporter, Light Reading Mobile