Like "Sesame Street's" Big Bird, BigBand Networks is spreading its wings across the Pacific Ocean again.
BigBand announced earlier today that a Chinese cable operator, Guangdong Cable Networks, is using the tech vendor's Broadband Multimedia-Service Router (BMR) at all its digital headends. The move is part of an effort by the cable operator's umbrella group, Southern Media Corp., to make Guangdong the first Chinese province to convert totally over to digital transmissions. The Chinese government has set 2008 as the deadline for that transition for the entire nation.
Guangdong Cable Networks is actually the third and largest cable customer that BigBand has landed in China this year. The other two are Shekou Cable and Nanjing Radio & Television Network Co.