2:00 AM -- Cutting-edge British research takes another Great Leap for Mankind – Sprayonmud:
Sprayonmud is a specially formulated spray-on product for anyone that wants to give friends, neighbours, colleagues or just anyone at all, the impression that they have been off-road or, at the very least, out in the country for the weekend.
If you’ve got a 4X4 or off-roader, Sprayonmud will send a message to anyone who disapproves or is just plain envious – you use your off-roader, off the road as well as on it.
Message #2? If the SUV hadn't already given it away: You've got more money than brains.
— Larry, Attack Monkey, Light Reading