Vodafone's Holo Demo Dazzles Crowd, But Is It a Viable 5G Use Case?

Demonstrated with gusto at Vodafone's headquarters this week, holographic calling might just be the killer application that 5G craves.

Iain Morris, International Editor

September 21, 2018

7 Min Read
Vodafone's Holo Demo Dazzles Crowd, But Is It a Viable 5G Use Case?

A small girl wearing a soccer T-shirt climbs on stage. Standing next to her, football tucked under one arm, is Steph Houghton, captain of Manchester City and the England women's national team. Iris, the star-struck child, asks for a display of kick-ups, and Houghton duly obliges. This would be like any heart-warming encounter between a girl and her sports hero, except that Houghton is not really there. She is nearly 200 miles away, at a studio in Manchester. The person Iris can see and talk to is actually a holographic image, beamed onto the stage by Vodafone over a 5G connection.

Figure 1: Ghostly Apparition Eleven-year-old sports fan Iris meets the holographic image of England footballer Steph Houghton at Vodafone's offices in Newbury this week. Eleven-year-old sports fan Iris meets the holographic image of England footballer Steph Houghton at Vodafone's offices in Newbury this week.

Seasoned hacks and experienced analysts are not easily impressed by technology demonstrations, but Vodafone's display at its Newbury headquarters this week left the crowd dazzled. Analysts who spoke with Light Reading at the event were unanimous in their praise. For any operators showing off 5G's potential in the next few months, Vodafone UK has set a very high bar.

So how did Vodafone do it? In Newbury, the operator, which plans to launch its first 5G services next year, put up a 5G basestation equipped with massive MIMO, an antenna technology that boosts throughput on the mobile network. Another 5G basestation was used in Manchester. Running between them was RedStream, an optical core network that today offers 80 100Gbit/s wavelengths and 1,800 points of presence across the UK, according to Scott Petty, Vodafone UK's chief technology officer. (See Vodafone UK: We'll Be Ready to Launch 5G in Mid-2019 and Vodafone UK Turns Mobile Network Guns on BT/EE.)

The critical thing, said Petty, was to cut the "latency," a millisecond delay that occurs when a signal is sent over a data network. Average latency on Vodafone's current crop of networks is between 50 and 60 milliseconds, which rules out any services based on virtual reality. "You may get motion sickness," said Petty. "The content takes too long to get to the device and there is a lag." Petty thinks latency needs to fall to below 10 milliseconds if virtual reality and related services are to work. "Latency below 10 milliseconds means the lag disappears."

With a 5G overhaul, Vodafone reckons it can hit this target. Its RedStream transport network plays an important role here, but virtualization is perhaps even more critical. In old-fashioned networks, hardware and software are inextricably entwined, as in one of Apple's iPhones. With full virtualization, an operator should be able to run network functions as software programs on standard servers. That would make it easier to shift computing power around the network, according to Petty, and even take IT resources out to the network's "edge," in close proximity to end-user devices. "This would shave 30 milliseconds off the 50 milliseconds we are trying to get rid of," said Petty.

Virtualization has not been as straightforward as the industry hoped, and it remains a "big task," Petty acknowledged in a meeting with reporters. But he struck a more optimistic tone than during his last public update in June, at Informa's 5G World Summit in London. Addressing an audience at that conference, Petty had grumbled about the "massive change to the operating model" that comes with virtualization, and flagged his unhappiness with vendor products for instrumentation and network management. In Newbury this week, he said Vodafone is now making "rapid progress" on the transition to a virtualized network. (See Petty's Grievances: The 5G Hopes & Fears of Vodafone UK's CTO, NFV Is Down but Not Out and Is vRAN Still Too Hot to Handle?.)

After launching voice-over-4G and voice-over-WiFi services on virtualized infrastructure, Vodafone more recently began using a virtualized core to support voice calls on the Apple Watch. It is also making "an aggressive move toward cloud-native" systems, said Petty. "That means building more flexible and scalable technologies using our own data centers and the public cloud, where necessary," he told reporters and analysts.

All of which highlights how emerging services such as virtual reality will be possible only if multiple technology developments are addressed in unison. (See Piecing Together the 5G Big Picture.)

Not just a gimmick
But even if Vodafone can speedily overcome the remaining network hurdles, holographic systems will not arrive soon. The equipment customers need to carry out holographic calls is likely to be very expensive, for one thing, and might never make it into the average living room. Petty thinks holographic systems could be a natural evolution of videoconferencing. Ten years ago, that was seen as an expensive gimmick. Today, it is widely used in the office environment. In this context, the question is whether holographic systems can ever make it past the gimmick stage. Some organizations may wonder why executives on a call need to feel they are in the same room together, although others might see holographic systems as a potential way to show off new products, or engage with their customers.

Indeed, notwithstanding the costliness of equipment, there is an obvious appeal from a business-to-consumer perspective. "It could allow us to build connections and closer relationships with fans, whether in Manchester, the UK or worldwide," said Houghton when asked how footballers might regard the technology. "This could change the interaction between sports fans and stars," added Petty. "But in a business context, you could also put a doctor in the same room as the patient [at home]."

In time, more sophisticated holographic systems might even change the entertainment experience. Imagine watching a ballet where the dancers -- like Houghton at Vodafone's Newbury demonstration -- are performing their magic from hundreds of miles away. A ballet company could potentially reach millions of people who feel the televisual experience does not measure up as an alternative to the live performance.

Want to know more about 5G? Check out our dedicated 5G content channel here on
Light Reading.

For operators like Vodafone, finding lucrative new service opportunities is essential if 5G is to spur revenue growth. Critics have sometimes wondered if other network technologies could fill the connectivity role for self-driving cars or remote surgery, which are usually touted as potential 5G "use cases." But analysts were more positive when assessing 5G as way to support holographic calls. "WiFi will be a weak link here," said Stephen Sale, the consumer services research director for the Analysys Mason market research firm, when asked if a combination of WiFi and fiber could be used instead of 5G. "The latency will be rubbish over WiFi." (See 5G Still More Like Rocket Fuel Than a Mission to Mars.)

Emma Mohr-McClune, the GlobalData Plc service director for global telecom consumer services, in in broad agreement. "No common-or-garden WiFi could have provisioned the required latency," she said. "It takes staggering amounts of low-latency data to generate a holographic visual. When SK Telecom [a South Korean operator] demoed its WENDY hologram at MWC Barcelona earlier this year, it talked up one gigabyte for every one centimeter of holographic image... Do the math, and you can just imagine what was required to get a full-sized Steph Houghton hologram on stage yesterday."

"For sure," said independent analyst Paolo Pescatore, when similarly asked if 5G was really needed to support the holographic display. "For one thing, the media industry is excited about remote production. The arrival of 5G will allow teams to operate remotely, providing significant cost benefits."

If holographic calls turn out to be a longed-for "killer application," the biggest ask for a company like Vodafone may lie on the business and not the technology side, says Pescatore. "Their demographic is the old," he points out. "The challenge is getting the message out and making it resonate with the young."

— Iain Morris, International Editor, Light Reading

Read more about:


About the Author(s)

Iain Morris

International Editor, Light Reading

Iain Morris joined Light Reading as News Editor at the start of 2015 -- and we mean, right at the start. His friends and family were still singing Auld Lang Syne as Iain started sourcing New Year's Eve UK mobile network congestion statistics. Prior to boosting Light Reading's UK-based editorial team numbers (he is based in London, south of the river), Iain was a successful freelance writer and editor who had been covering the telecoms sector for the past 15 years. His work has appeared in publications including The Economist (classy!) and The Observer, besides a variety of trade and business journals. He was previously the lead telecoms analyst for the Economist Intelligence Unit, and before that worked as a features editor at Telecommunications magazine. Iain started out in telecoms as an editor at consulting and market-research company Analysys (now Analysys Mason).

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like