NTT DoCoMo takes the airborne food cooking 4G LTE-Advanced analogy ad a step further into the absurd.

Dan Jones, Mobile Editor

March 24, 2015

1 Min Read
NTT LTE-A: How You Like Them Dumplings?

NTT DoCoMo has followed up its epic tempura shrimp cannon cooking 4G advert with one extolling the virtues of LTE-Advanced using super-fast flying dumplings.

The point of the spot is to show off the radio-channel bonding capabilities -- also known as carrier aggregation -- of LTE-Advanced. This allows NTT DoCoMo Inc. (NYSE: DCM) to offer a dual-band "Premium LTE" service with maximum download speeds of up to 225 Mbit/s. (See Why You Should Care About LTE-Advanced (Eventually).)

But let's face it, you don't care about any of that. You just want to see how they make dumplings from scratch by shooting the ingredients from a cannon, don't you? Well, here you go:

Oh, and in case you missed the shrimp spot. (See NTT's 4G: Faster Than a Speeding Shrimp?)

Next up in the 4G airborne food cooking challenge is a fried egg and noodle dish. Can't wait!

— Dan Jones, Mobile Editor, Light Reading

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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