NTT's 4G: Faster Than a Speeding Shrimp?

NTT DoCoMo loads up the crustacean cannon for a really blazing 4G ad.

Dan Jones, Mobile Editor

December 2, 2014

1 Min Read
NTT's 4G: Faster Than a Speeding Shrimp?

Nothing says blazing fast 4G like tiny crustaceans shooting through the air and into fountains of flour and flame, does it?

Massive Japanese operator NTT DoCoMo Inc. (NYSE: DCM) certainly seems to think so. The forward-thinking service provider is advertising its LTE network with this simply awesome video -- first spotted by The Verge -- of a shrimp cannon in action:

To be fair, NTT DoCoMo's 4G network is pretty damn fast. The company launched its first 4G service using features from the LTE-Advanced specification last year, which hits 150 Mbit/s peaks on the download. (See NTT DOCOMO Spreads Xi LTE to Mt. Fuji.)

Get the latest updates on 4G/LTE by visiting Light Reading's dedicated 4G/LTE channel.

The one thing we're just not quite sure about yet is how this translates into downloads of flying fishy-bits-per-second (Fbit/s).

— Dan Jones, Surf 'n' Turf Editor, Light Reading

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About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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