Viu Develops Own Content in Asia
Viu Original enjoys great popularity and support among viewers who embrace Viu’s freemium model, which provides free access (ad-support) content for all viewers while offering enhanced features to premium subscribers. Viu now boasts over 16 million monthly active users across Asia.
Ms. Janice Lee, Managing Director, PCCW Media Group, said, “With the evolution of OTT streaming service and consumers’ adoption, quality content with strong relevance is key to our continued high engagement with viewers. Viu aims to introduce refreshing local production in various markets, including Spotlight 2 produced by Bollywood director Vikram Bhatt, and Kenapa Harus Bule? by award-winning Indonesian director Andri Cune. Our latest Viu Original series development of The Bridge is a remake of a popular international TV series with Asia context and filmed in Singapore and Malaysia. By working with top tier local talent and production houses, we fulfil our brand promise to provide Viu-ers with compelling localized entertainment.”
Besides working with top award-winning directors and production talent in the markets, Viu employs a highly innovative way to come up with new ideas for Viu Original. For example, in Indonesia, Viu “crowd sources” Viu Original ideas in an event called Viu Pitching Forum, where young filmmakers are encouraged to pitch their ideas before a team of renowned experts, including award-winning producers, directors and scriptwriters. Viu will fund shortlisted ideas and collaborate with professional filmmakers to produce them for airing.
PCCW Ltd. (NYSE: PCW; Hong Kong: 0008)