Video Conferencing Finds Footing in the Cloud

Denise Culver
Heavy Lifting Analyst Notes
Denise Culver, Online Research Director

Video conferencing is one technology that just makes more sense in the cloud. To best understand why, it's easiest to look at two cloud video conferencing market verticals.

Healthcare organizations use cloud video services to increase patient care and access to medical specialists while reducing expenses. Cloud services offer a secure, open platform that connects patients to doctors and specialists anywhere across myriad devices, including smartphones.

This is especially meaningful for rural hospitals, emergency rooms and doctor offices that often do not have the resources to treat complex situations. With telemedicine systems, patients can stay in local hospitals and be treated by doctors, specialists and other remote clinicians that can view x-rays, analyze blood work and other tests and talk with the patient and their family. "Hospital-to-home" follow-up visits can also be conducted to ensure patients' recovery and avoid costly readmissions. Additional applications include supporting prevention and wellness programs, medical training and development meetings.

Another strong vertical for cloud video conferencing is government, especially the justice department. With cloud video services, offenders no longer have to leave jail to travel to a courthouse for arraignment or other hearings. Additional applications include attorney-client meetings, expert witness testimonies and staff conferences. This offers tremendous savings in inmate, attorney and witness travel expenses and increases the efficiency and effectiveness of the entire court system.

The latest Heavy Reading IP Services Insider, "Cloud Video Conferencing Has Vertical Market, Mobile Appeal" examines these issues further. This report examines the cloud video conferencing market, analyzing the most lucrative verticals in the marketplace and discussing drivers and challenges in the industry. It includes a comparative analysis of systems available from leading market vendors, examines the geographic landscape of the market and details trends that will likely occur in the industry over the next 18-24 months.

There is no question that video conferencing is a technology that has struggled to live up to its promise for years. The high cost of equipment, low quality of service and difficulty of operating the systems are just a few of the problems that have plagued the technology.

But moving video conferencing into the cloud addresses several of those issues. And as mobile devices continue to proliferate and improve, the quality of video continues to improve as well. The fact that these two technologies are on a similar trajectory bodes well for companies that are looking to finally cash in on the promise of video conferencing.

— Denise Culver, Research Analyst, Heavy Reading IP Services Insider

The report, Cloud Video Conferencing Has Vertical Market, Mobile Appeal, is available as part of an annual subscription (six issues) to Heavy Reading IP Services Insider, priced at $1,595. Individual reports are available for $900. For more information, or to subscribe, please visit:

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