Vimpelcom Launches Beeline

IPTV service powered by Microsoft Mediaroom launched in Cambodia via Vimpelcom's Sotelco subsidiary

May 27, 2009

2 Min Read

MOSCOW -- - VimpelCom Communications “VimpelCom” brings a new era of TV to Russia, starting in Moscow, with the launch of Beeline TV, an IPTV service powered by Microsoft Mediaroom.

Beeline TV is the first Mediaroom service to launch in Russia and the CIS and follows a successful commercial trial of the Microsoft platform by VimpelCom under the Corbina TV brand.

The agreement between Microsoft and VimpelCom to deliver an IPTV service on the Mediaroom platform was signed in May 2008. You can view the press release here.

Dmitry Malov, Senior Director, Regional Broadband Development, VimpelCom, commented, “In delivering an IPTV service on the Microsoft Mediaroom platform we are able to offer our subscribers a more personal and connected TV experience. From launch, subscribers will enjoy a huge range of standard and HD channels as well as thousands of shows, films and cartoons on-demand. Combined with powerful DVR capabilities we believe Beeline TV gives consumers in Russia more choice and more control to watch what they want, when they want.”

In a separate release:

Open Joint Stock Company “Vimpel-Communications” (“VimpelCom” or the "Company") (NYSE: VIP), the leading provider of telecommunications services in Russia and the Commonwealth of Independent States (CIS), today officially announced the commercial launch of mobile operations in the Kingdom of Cambodia. Mobile services were launched under VimpelCom’s “Beeline” brand via its subsidiary Sotelco LTD.

"The commercial launch in Cambodia is the first launch by a Russian mobile operator under its own brand outside of Russia and the CIS. The Cambodian launch is an important stage in VimpelCom’s international development”, - said Vladimir Riabokon, Executive Vice President of VimpelCom.

During the first stage Beeline services will be available in the 11 largest provinces of the Kingdom of Cambodia with 37% of the country's population. By the end of 2009, the company plans to provide coverage to an area with more than two thirds of the country's population.

VimpelCom Ltd. (NYSE: VIP)

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