Verizon Locks In FiOS Bundle Pricing

Verizon adds value to its bundle by promising prices won't rise when promotions end

Sarah Thomas, Director, Women in Comms

April 19, 2010

2 Min Read
Verizon Locks In FiOS Bundle Pricing

Many double- or triple-play subscribers have experienced the bill shock that comes when promotional pricing ends. It's this scenario that Verizon Communications Inc. (NYSE: VZ) is hoping to rectify with new long-term price guarantees that become effective today.

Verizon customers subscribing to one of several FiOS bundles of voice, Internet, and TV services now have the telco's word that the price at sign-up won't change for the first two years. If they use Verizon's self-service ordering tools to sign up for their bundle, they'll also get $5 off per month for the same 24-month plan.

For example, its current FiOS triple-play bundle that includes 40-plus HD channels, up to 15 Mbit/s downstream and 5 Mbit/s upstream FiOS Internet, and FiOS voice will sell for $99.99 per month. With the guaranteed two-year rate, subscribers save $240 over regular prices, which previously started at $109.99 per month.

Verizon is focusing on adding value to its services to compete against cable, according to a spokesman for the company's high-speed Internet and DirecTV Group Inc. (NYSE: DTV) bundles division. The telco wants to remind people that there are many ways to increase the value of the bundle, and price certainty, which Verizon's competitors don't offer, is one important way, the spokesman said.

Other promotions that Verizon unveiled to drive that point home today for both consumer and small businesses can be found on Verizon's residential and small business Websites.

In a related announcement today, Verizon launched a new La Conexion FiOS triple-play bundle package for subscribers that want Internet and phone service, as well as FiOS TV programming in both English and Spanish. The bundle costs subscribers $89.99 per month, and also comes with a two-year price lock.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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