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Vast Broadband Keeps Its Pay-TV Hopes Alive

Indie cable op teams with Evolution Digital to upgrade, rather than de-emphasize or cut, the pay-TV cord with a new app-based video offering for retail devices and an MSO-managed Android TV box.

Jeff Baumgartner

June 27, 2019

2 Min Read
Vast Broadband Keeps Its Pay-TV Hopes Alive

Despite an emerging trend that has seen some small- and midsized US cable operators de-emphasize pay-TV or get out of the video game altogether, others still believe there's reason to invest in and deploy next-gen video services.

Joining that latter group is Vast Broadband, which has teamed with Colorado-based Evolution Digital to develop and launch an app-based, IP-delivered video service by the end of the year.

Vast Broadband, an operator serving about 57,000 residential and business customers in parts of South Dakota and Minnesota, will tap into Evolution Digital's eVUE-TV platform to offer a lineup of more than 300 linear TV channels, a VoD library and a cloud DVR, as well as catch-up and start-over video services.

Figure 1: App-Based UI Evolution Digital helps MSO partners offer pay-TV apps on several retail streaming devices as well as operator-managed Android TV boxes. Evolution Digital helps MSO partners offer pay-TV apps on several retail streaming devices as well as operator-managed Android TV boxes.

In addition to launching apps on third-party retail devices such as Apple TV boxes, Roku players, tablets and smartphones, Vast Broadband will provide an option for an operator-managed device -- Evolution's eSTREAM, a 4K-capable, Android TV-powered set-top. The eSTREAM uses the Android TV Operator Tier, so it boots up to the operator's video app. But it also supports a variety of streaming apps from the Google Play store.

Vast Broadband's legacy pay-TV service centers on TiVo devices that rely on older QAM video delivery and CableCARD modules for digital cable TV service, but still integrate OTT apps such as Netflix, Hulu and YouTube.

Why this matters
Bucking a growing trend in the tier 2/3 cable operator space, Vast Broadband has opted to invest in a next-gen video platform rather than emphasize higher-margin broadband services and possibly see its legacy offering wither on the vine amid cord-cutting and the emergence of various OTT-TV options.

For Evolution Digital, Vast Broadband is the first announced partner for its full IP-powered, app-based eMERGE offering. Evolution Digital, which is competing in the tier 2/3 market with suppliers such as MobiTV, TiVo and Espial (now part of Enghouse), also has done video work with operators such as Mediacom Communications, WideOpenWest, GCI and TDS Telecom.

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— Jeff Baumgartner, Senior Editor, Light Reading

About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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