New product built on its Vantage media processing platform.

February 4, 2015

1 Min Read

NEVADA CITY, Calif. -- Telestream, the leading provider of video transcoding and workflow solutions, today announced availability of a new product built on its Vantage media processing platform. VOD Producer DAI is a software-based system that provides a proven Dynamic Ad Insertion (DAI) solution for content owners and cable TV multichannel video programming distributors (MVPDs) of all sizes seeking to realize the revenue generating potential that DAI offers. VOD Producer DAI will be showcased for the first time at NAB 2015 on booth SL3305.

"Telestream VOD Producer DAI enables advertising sales to present fresh, relevant, demographically targeted ads within on-demand content over existing cable infrastructure, significantly increasing revenue," said Paul Turner, VP of Enterprise Product Management at Telestream.

"The key to VOD Producer DAI is its ability to make the workflow much more hands-free and cost effective without requiring wholesale infrastructure replacement. Not only does it enable new ads to be inserted into VOD content, it also provides analytics and measurement tools that gauge the effectiveness of the ads for all stakeholders."

Telestream's VOD Producer DAI allows content production networks to simplify the creation of DAI provisioned CableLabs VOD content while integrating the entire DAI ecosystem of participants. The system assembles final output from audio, video, graphics and metadata components to produce and deliver content and metadata output that is fully DAI provisioned with network branding, Dynamic Ad Insertion requirements and Nielsen watermarking for viewership measurement. It creates content, that complies with all statutary and regulatory requirements and is fully compatible with existing cable infrastructure, so that new hardware is not required.

Telestream LLC

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