Startup Builds TV Widgets for NSN

L4 Media makes its debut at TelcoTV with an interactive TV widget platform that, it says, mirrors the mobile experience

Sarah Thomas, Director, Women in Comms

November 9, 2010

2 Min Read
Startup Builds TV Widgets for NSN

LAS VEGAS -- TelcoTV 2010 -- Interactive media startup L4 Media used the show here today as a launching pad for its television widget platform, designed for IPTV service providers, and backed by its first customer, Nokia Networks .

Through a widget-based interface, dubbed Panorama, L4 gives consumers access to apps like Twitter Inc. and Facebook , as well as those focused on local weather and sports information. As the NSN connection goes, the app layer platform is integrated into its IPTV middleware and will be made available to NSN's Ubiquity TV customers in the coming months. (See Nokia Siemens in App Land.)


Why it matters
TV widgets are attracting attention because service providers think they can replicate the success of mobile app stores -- but this time without being cut out of the revenue equation.

The booming mobile market is encouraging a lot of companies to give widgets a whack, including big names Google (Nasdaq: GOOG), Apple Inc. (Nasdaq: AAPL), and Yahoo Inc. (Nasdaq: YHOO), software companies like NDS Ltd. and Rovi Corp. , and fellow startups like CloverLeaf Digital LLC.

L4 Media is a division of developer L4 Mobile, which works with brands like MTV and VH1 to create mobile apps. The company's founders, president Bruce James and CTO Brandon Albers, say Panorama is different from its competitors because it is white labeled, giving telcos control. Among other pluses, it mirrors mobile, and focuses on making TV social again.

"We allow the operators to preserve their own brand, which Google and Yahoo don’t," Albers says. "They just went through that in mobile, and our goal is to stop that from happening on the TV."

For more
For more on where service providers are placing their bets and the bevy of vendor options they have to choose from, please check out these other stories:

  • Twitter, Facebook Coming to Cox's Tru2way IPG

  • Rovi Flips Switch on TV Widgets

  • Rovi, FourthWall Connect on EBIF

  • Comcast Clicking With EBIF

  • Numericable, Nagra Whip Up Widgets

  • FiOS TV Get More Social

  • Verizon Adds Twitter, Facebook to FiOS

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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