Google Acquiring Widevine

After a flurry of deals for its DRM and adaptive streaming technology, Widevine lands what sounds like a nice new home

Craig Matsumoto, Editor-in-Chief, Light Reading

December 3, 2010

1 Min Read
Google Acquiring Widevine

Google (Nasdaq: GOOG) has agreed to acquire Widevine Technologies Inc. , the companies announced this afternoon. Terms were not disclosed.

Why this is important
For starters, it's a rare case of Google buying something that Light Reading previously wrote about.

Perhaps more importantly, Widevine would give Google TV a route to monetizing its content, by using DRM to control access to copyright material and to assure media companies their content would be protected. Widevine could also bolster YouTube's video-rental business.

Widevine was already helping over-the-top companies move in a TV Everywhere direction. For example, its technology was being used by Boxee to bring major-studio content into Internet-connected TVs. (Google says it's going to continue serving Widevine's customers, of course.) (See Boxee Eyes Over-the-Top Live TV.)

For more
Since raising $15 million last year, Widevine has been busy announcing deals all over the video map. Here's a partial rundown.

  • Cable Adapting to Video's Streaming Future

  • Widevine Protects Sling's Streams

  • Widevine Locks In Dish 'TV Everywhere' Deal

  • Living in an Immaterial World

  • DIVA Taps Widevine for TV Everywhere

  • Panasonic Prefers Widevine

  • LG Taps Widevine for Streaming & DRM

  • Widevine Scores Best Buy Deal

  • EchoStar Loads Up Widevine DRM

  • Widevine Adds Dolby Digital Plus to Web TV

  • Samsung Swings With Widevine's DRM

  • Widevine Ties Up Web TV Deals

  • Funai Taps Widevine for Video Security

  • Blockbuster Taps Widevine for VoD Protection

  • Widevine Raises $15M

— Sarah Reedy, Senior Reporter, Light Reading Mobile, and Craig Matsumoto, West Coast Editor, Light Reading

About the Author(s)

Craig Matsumoto

Editor-in-Chief, Light Reading

Yes, THAT Craig Matsumoto – who used to be at Light Reading from 2002 until 2013 and then went away and did other stuff and now HE'S BACK! As Editor-in-Chief. Go Craig!!

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