Canoe Serves Over 11B Viewed Ad Impressions

Almost doubles its 2014 numbers.

January 6, 2016

1 Min Read

LAS VEGAS -- Canoe Ventures, an advertising technology company that provides dynamic ad insertion (DAI) software and services to national television programming networks, today announced it served over 11 billion ads into national TV network programming available on cable operators’ video on demand (VOD) services in 2015–nearly doubling its 2014 mark.

Canoe's VOD DAI platform is currently enabled across multiple cable operators, including Bright House, Comcast, Cox, and Time Warner, totaling more than 35 million cable households nationwide and representing 49 of the top 50 DMAs. Canoe currently stewards ads on behalf of over 80 national television networks, including A&E, ABC, AMC, CBS, CW, Discovery, Fox, HGTV, MTV, Music Choice, NBCU, and TNT.

“Video on Demand continues to be an incredibly valuable advertising vehicle for both programmers and cable operators,” said Joel Hassell, CEO, Canoe. “It offers the emotive characteristics of traditional television with the accountability of digital.”

Additional 2015 insights included that the most popular break position was mid-roll with an average of 4.5 ads played and that weekends continue to be when most ads are served. And, in an additional landmark study in 2015, Canoe and Frank N. Magid & Associates found brand recommendation to go up 37% and purchase intent rise to 3% when utilizing VOD in the media mix.

Canoe Ventures LLC

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