AWS Upgrades Elemental Video Services

AWS is packaging together a suite of video services that cover media formatting, compression, encoding, protection, storage and targeted advertising.

November 27, 2017

2 Min Read

SEATTLE -- Today at AWS re:Invent, Amazon Web Services (AWS), an company (NASDAQ: AMZN), announced five AWS Elemental Media Services, an integrated suite of services that make it easy for video providers of all kinds to create reliable, flexible, and scalable video offerings in the cloud. Based on AWS Elemental video solutions, these five new cloud services let customers build end-to-end workflows for both live and on-demand video with the professional features, image quality, and reliability needed to deliver premium video experiences to viewers across a multitude of devices. With just a few clicks in the AWS Management Console, customers can build customized video applications and pay only for the technology resources they use, without upfront capital investment. To get started with AWS Elemental Media Services, visit:

Whether for entertainment, sports, news, education, community engagement, or corporate alignment, consumers today expect great video experiences delivered securely and reliably to any device including tablets, smart phones, connected TVs, or set-top boxes. Previously, to meet these high expectations, video providers had to procure very expensive, specialized broadcast equipment that was inflexible, slow to adapt to new device platforms, hard to scale to meet times of peak demand, and often lacked support for the latest video formats, resolutions, and streaming techniques. What’s more, if the video provider wanted to adopt new revenue-generating business models, such as personalized advertising to a global customer base, they needed to spend considerable time and effort making that work seamlessly across all devices.

AWS Elemental Media Services eliminate the need to procure expensive equipment for video data centers. These services automate what were previously complex, labor-intensive processes that manage on-going video operations. And, AWS Elemental Media Services let video providers avoid wasted infrastructure due to on-going technology obsolescence. With AWS Elemental Media Services, which combine the proven broadcast-quality video solutions from AWS Elemental with the security, durability, availability, and scalability of AWS, video providers can focus on making great content that is delivered via the cloud instead of building and maintaining on-premises video infrastructure. Projects that once took months or years—such as standing up 24x7 live broadcast channels, converting a library of video-on-demand (VOD) assets for distribution, or streaming a high-profile live event—can now be completed in a fraction of the time with AWS Elemental Media Services. Additionally, by using AWS Elemental Media Services, video providers can also incorporate personalized advertisements into streaming video using advanced techniques to generate additional revenues with their video content.

Amazon Web Services Inc.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like