AT&T sells Xandr to Microsoft

AT&T, which has been working to exit the media industry and shed related businesses, didn't disclose the sale price of its programmatic advertising business to Microsoft.

Mike Dano, Editorial Director, 5G & Mobile Strategies

December 21, 2021

2 Min Read
AT&T sells Xandr to Microsoft

AT&T announced Tuesday it will sell its Xandr programmatic advertising business to Microsoft for an undisclosed amount. The transaction is part of a broader move by AT&T to scale down its media ambitions and instead focus on its fiber and 5G connectivity operations.

Microsoft said Xandr's technology "strategically complements Microsoft's current advertising offerings" and that the acquisition will help it "accelerate delivery of digital advertising and retail media solutions for the open web by combining Microsoft's audience intelligence, technology and global advertising customer-base with Xandr's scaled, data-driven platform."

Microsoft has become a key player in AT&T's new corporate trajectory. Earlier this year, AT&T announced it would transition its core 5G network operations into Microsoft's cloud over the next three years.

AT&T introduced Xandr in September 2019 following its $1.6 billion acquisition of ad-tech company AppNexus. AT&T viewed the acquisition as part of its move into media, highlighted by its $85 billion purchase of Time Warner in 2018. However, Xandr has been struggling during a pandemic that has seen a slashing of TV advertising budgets. AT&T last year reportedly began looking to sell Xandr.

AT&T's sale of Xandr comes just months after the company exited the media industry by combining its WarnerMedia media division with Discovery. AT&T has been working to shed related media businesses as part of its efforts to refocus its business on selling 5G and fiber Internet connections.

Related posts:

Mike Dano, Editorial Director, 5G & Mobile Strategies, Light Reading | @mikeddano

About the Author(s)

Mike Dano

Editorial Director, 5G & Mobile Strategies, Light Reading

Mike Dano is Light Reading's Editorial Director, 5G & Mobile Strategies. Mike can be reached at [email protected], @mikeddano or on LinkedIn.

Based in Denver, Mike has covered the wireless industry as a journalist for almost two decades, first at RCR Wireless News and then at FierceWireless and recalls once writing a story about the transition from black and white to color screens on cell phones.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like