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October 2, 2009
NEW DELHI -- Bharti Airtel, Asia's leading integrated telecom services provider, has announced that it has boosted the broadband speeds for its Triple Play customers on digital TV interactive - its IPTV service available in Delhi, Gurgaon and Noida. Airtel digital TV interactive customers can now enjoy an enhanced Triple Play experience with a broadband speed of 1 mbps with the new Magic@Home Freedom 1 MB package for Rs. 1899/ month. In addition, the Magic@Home Turbo package available at Rs. 1499/ month offers broadband speed at 512 Kbps which gets doubled to 1 Mbps at night. Airtel's Triple Play customers enjoy the experience of a Telephone, Broadband and TV on a single line.
Announcing this, Mr. Vikas Singh, Chief Marketing Officer-Telemedia Services, Bharti Airtel, said, “Our two new packages at 1 mbps will open up new segments of the Triple Play market, attracting heavy broadband users who will not only get the benefit of higher bandwidth but also experience our IPTV service. The Magic@Home Freedom 1 MB and Magic@Home Turbo packages also mark our strategic intent of taking our Triple Play services to yet untapped sections of the market. Targeted at a niche audience, Airtel digital TV interactive continues to be appreciated for the truly interactive TV-viewing and Triple Play that it offers.”
In addition to these two packages, Airtel digital TV interactive offers two Triple Play packages with broadband speeds of 256 Kbps and 384 Kbps in the Magic@Home Value and Magic@Home 384 respectively.
For existing Airtel broadband customers who want to add the IPTV service without changing their broadband plan, Airtel digital TV interactive offers the Premium Pack at Rs. 399 per month.
Bharti Airtel Ltd. (Mumbai: BHARTIARTL)
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