Telenor Acquires Liquid Barcodes

FORNEBU,, Norway -- Telenor acquires Liquid Barcodes and strengthens its focus on coupons and value codes. Liquid Barcodes is the largest provider of mobile coupons in Norway today, and has extensive experience delivering loyalty concepts for its customers within retail business for everyday and speciality items. Along with the company Valuecodes, in which Telenor has a controlling 51% stake, Telenor will become the leading mobile coupon player in Norway and have a strong foundation for further expansion through this acquisition. "We believe mobile coupons and similar loyalty concepts have considerable potential, and we want to take a strong position starting with the Nordic region," says Svein Henning Kirkeng, Head of e-commerce within Telenor Digital Services. Telenor ASA