Xoom's Race for Second Place

3:50 PM Motorola is estimated to have sold 100,000 Xoom tablets, nowhere near Apple's record-setting iPad – but does that matter?

Sarah Thomas, Director, Women in Comms

April 6, 2011

2 Min Read
Xoom's Race for Second Place

3:50 PM -- Motorola Mobility LLC has only/already sold 100,000 Xoom tablets in its first six weeks on the scene. Which adverb you choose has a big effect on how you interpret these figures, released today by Deutsche Bank AG .

The numbers are just a rough estimate, determined by the number of people using Android 3.0, Honeycomb, which is only on the Xoom today. They do, however, already have many calling the Xoom a "flop," because Apple Inc. (Nasdaq: AAPL)'s original iPad sold 300,000 in its first day.

You can't blame everyone for comparing the Xoom to Apple's golden child -- it was made to emulate it. But it may not ever emulate its success, regardless of how good its hardware or software is. (See CTIA 2011: Xoom Takes On the iPad 2 and Android Cheat Sheet: How to Beat the iPad 2.)

Tablets, as a category, are only just over a year old. Given the newness, 100,000 may prove to be great in this market. Eventually, Android tablets, as a whole, will likely surpass the iPad in sales by virtue of having many form factors, operator partners, and manufacturers to choose from.

But, I don't see any one tablet in the foreseeable future beating the iPad on its own, especially a tablet like the Xoom that is more expensive and running a new, and still buggy, operating system. (See Tablet Wars: Who's Xooming Whom?)

Does that make it a flop? Not really. In the tablet world, it's a race for second place.

Light Reading Editor in Chief Phil Harvey and I compared the merits of the iPad and Xoom at CTIA . Here's the video.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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