SAN FRANCISCO, Calif. -- Grass Valley today announced the appointment of Mike Cronk as Senior Vice President of Marketing. Effective immediately, Cronk will have overall responsibility for product roadmap and strategy. Based at the company’s office in Hillsboro, Oregon, USA, Cronk brings a wealth of industry experience to the role, and is returning to Grass Valley having spent nearly 20 years with the company between 1989 and 2008.While previously at Grass Valley, Cronk was instrumental in repositioning the company and in identifying strategic acquisitions such as Vibrint, Inc. from which Grass Valley grew to be a leader in the news business.After leaving Grass Valley in 2008, Cronk founded and served as CEO for Nmera, LLC, a lighting company which competed and won accounts from established competitors at end users such as Google. More recently, he has served clients as owner of Streamside Consulting, LLC. Cronk holds both Bachelor and Master’s degrees in Electrical Engineering from the Massachusetts Institute of Technology.Grass Valley