Ericsson Shows Off at IBC

Ericsson unveils new video chip and demonstrates multiple video service delivery optimization capabilities, including LTE Broadcast, at the IBC show in Amsterdam.

September 10, 2014

2 Min Read

AMSTERDAM -- Ericsson’s (NASDAQ: ERIC) June 2014 Mobility Report estimates a tenfold growth in mobile data traffic between 2013 and 2019, and that 50% of this traffic will be video. At IBC 2014, Ericsson will showcase how the company is ensuring its customers have the capability to cope with unprecedented demands on bandwidth through an expanding portfolio of solutions which are driving efficiency in content delivery, and enabling all networks to be engineered for video.

IBC 2014 will mark the launch of the next application of Ericsson’s unique, in-house developed professional video chip, featuring a programmable design to allow the addition of features which specifically serve the needs of the contribution and distribution (C&D) market. Ericsson’s chip now offers the most complete set of tools for the most demanding C&D applications, including multiple low-latency processing modes, 4:2:2 sampling, and 10-bit precision, enabling the highest possible video quality and deployment density.

Ove Anebygd, Vice President and Head of TV, Ericsson, said “The launch of our chip into the C&D market is just one example of how Ericsson is committed to driving efficiency and commercial opportunity for the entire media value chain of video over any network.Our leadership in C&D applications has come from continual innovation, and by defining industry needs. By introducing our powerful professional video chip to this market we are enabling higher quality video delivery to our customers’ subscribers.”

“In addition, by leading the shift to consumer mobility in video consumption through making all IP networks video-enabled, Ericsson is responding to consumer demand for content anywhere, any time and across all devices,” Anebygd added.

During IBC, Ericsson will present a range of all-new, live LTE Broadcast demonstrations that showcase how the mobile broadband networks of today can open up new video delivery business models and transform the way consumers access and experience content.

Highlights include: LTE based hybrid set-top-box delivery, including both unicast and broadcast; a live unicast/broadcast switching demonstration to show the dynamic nature of eMBMS (part of LTE Broadcast from Ericsson); and live daily LTE Broadcast transmissions from the Ericsson booth (1:D61), in partnership with KPN.

Ericsson’s pioneering work in customer trials of LTE Broadcast around the world, including the world’s first LTE Broadcast trial on a live network, highlights how the industry can use the technology to fully optimize networks for the efficient delivery of premium content and advertisements to mobile devices.

Ericsson will also show how the company delivers superior network efficiency, intelligence, optimization, agility, and monetization opportunities through its Media Delivery Network solution. The solution, which includes Ericsson Multiservice Proxy, a multi-purpose, multi-technology network node, enhances the position of network owners in the media value chain through profitable video delivery, enabling them to leverage their established consumer relationships. At the same time, the solution also offers content owners cost-effective accessibility and guaranteed quality of experience across mobile and fixed networks.

Ericsson AB (Nasdaq: ERIC)

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