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Cable's Canoe Rows AheadCable's Canoe Rows Ahead

Canoe Ventures CTO Arthur Orduna gives an update on the JV's interactive ad campaign, what apps are on the horizon, and how it's approaching cable VoD and TV Everywhere services

Jeff Baumgartner, Senior Editor

June 24, 2011

Canoe Ventures CTO Arthur Orduna gives an update on the JV's interactive ad campaign, what apps are on the horizon, and how it's approaching cable VoD and TV Everywhere services

About the Author

Jeff Baumgartner

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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