Ooma Announces Service

PALO ALTO, Calif. -- Today, ooma Inc. announces an innovative consumer technology dedicated to transforming home telephony from being service-oriented to device-oriented and delivers a new way of calling that brings significant long distance cost savings to consumers. The ooma™ system provides a better phone experience, by enabling unlimited U.S. domestic calls via a broadband connection to any wireless or wireline phone number. A nationwide invitation-only White Rabbit BETA program also begins today and general availability of the ooma device is scheduled for the fall of 2007.

Since founding the company in 2005, ooma CEO Andrew Frame has been developing the ooma hardware and software with a team of engineers experienced in embedded system development, VoIP, carrier operations, hardware engineering, high volume consumer devices, Linux and operations support systems.

The concept for ooma originated from Frame’s passion for bringing innovation to home telephony. “I believe that consumers should have a better phone experience, one that combines convenience, innovation and cost savings,” said Frame. “Just as consumers transformed the functionality of their television through TiVo and their music with the iPod, we expect that they will reinvent the way they use their home phone with an ooma system.”

Patrick Monaghan, a senior analyst for Yankee Group, agrees with Frame that consumers are demanding more from their residential phone experience. “ooma is tapping into a category that is starving for a new solution,” he said. “It is refreshing to see a product as innovative as ooma in this space — offering a unique approach to making long-distance calls from existing phones, via a peer-to-peer solution."

ooma Inc.