Helio Picks ThePlatform

SEATTLE and ORLANDO, Fla. -- thePlatform, the leading "white-label" broadband and mobile video publishing software company, today announced a new agreement with Helio to aggregate and manage the carrier's rich portfolio of mobile video content. Helio's full line-up of content providers will have access to thePlatform's system for uploading, scheduling, and managing video.

This new agreement builds upon the growing number of wireless carriers and content companies that rely on thePlatform for a proven means of delivering video and music services to millions of mobile consumers.

"Helio is on the cutting-edge of delivering compelling multimedia experiences to mobile consumers," said Ian Blaine, CEO of thePlatform. "As such, they needed a simple and proven way to receive and manage video from dozens of content providers for delivery to consumers. We're very pleased to be supporting their efforts."

Helio Inc.