End2End Appoints VAS MD

LONDON -- End2End, the managed service solutionprovider for mobile data, today announced the appointment of BernadetteLyons as the new Managing Director of End2End's VAS business. Bernadettewill be responsible for the strategic development of End2End VAS as itcooperates more closely with its parent company MACH.

As before End2End will continue to be run independently from MACHoperating as a standalone company, however the two companies will workclosely together as they jointly pursue new business opportunities inthe evolving telecoms market.

Bernadette brings to her new appointment a wealth of experience workingin telecoms and high tech that spans more than 15 years. Before joiningEnd2End she was the Chief Operating Officer of Digital Rum. However itwas during her five year spell at Mobile 365 as Vice President of EMEAthat she made her mark in the industry, driving the business forward tobecome the leader in mobile messaging in Europe.

Martin Lippert, the Chief Executive of MACH, explained: "Bernadette wasthe ideal choice for us because of her wealth of knowledge andexperience of the mobile industry, plus her expertise in marketing andbusiness development. The telecoms market is an extremely exciting andfast moving sector and Bernadette has the right pedigree and experienceto take End2End's VAS business to the next level."

End2End Holdings Ltd.