BBC Selects thePlatform

LONDON and SEATTLE -- thePlatform, the leading broadband video application service provider, today announced that BBC Global News will use thePlatform's media management and publishing system to distribute short-form video content to YouTube. Media companies currently rely on thePlatform to syndicate and publish video to a wide range of broadband destination websites.

"Our aim is to bring BBC World News to audiences wherever they are and YouTube is one of the ways we do that," said Michele Grant, senior vice president of BBC Global News Development. "thePlatform gives us a publishing system for delivering our content while maintaining our required business controls."

"We're excited to support BBC Global News as they expand their distribution of broadband video to YouTube and other outlets," said Marty Roberts, vice president of marketing for thePlatform. "By using our mpsConnect service, BBC Global News and other media companies will reduce the technical complexity of these distribution agreements, allowing them to focus on capturing new digital media syndication opportunities."

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