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How to sell cyber security to your subscribers

Technology advancement has been a double edge sword for those impacted. The quality of life has improved drastically while new challenges and complications have also surfaced on the opposite end of the spectrum. The typical household today is surrounded with numerous digital devices and some of them continue to stay with us even when we leave. People are aware of the cybersecurity challenges they’re facing and are looking for solutions to protect their digital lives, but they lack the knowledge and motivation to manage their own cybersecurity. Service providers can capitalize on this opportunity and increase revenues by providing simple, ready-to-use cybersecurity solutions that require minimal user input. In this webinar, we focus on how ISPs can better address their subscribers needs, and also make a profit, by packing cybersecurity into a much needed and accessible service. Cybersecurity is not an area where service providers should be pulling back on spending. An evolving

Jim Hodges

October 19, 2022

1 Hr View
How to sell cyber security to your subscribers

Date: Dec 13, 2022

Duration: 1 Hr

About the Author(s)

Jim Hodges

Chief Analyst - Cloud and Security, Heavy Reading

Jim leads Heavy Reading's research on the impact of NFV on the control plane and application layers at the core and edge. This includes the evolution path of SIP applications, unified communications (UC), IP Multimedia Subsystem (IMS), session border controllers (SBCs), Diameter signaling controllers (DSCs), policy controllers and WebRTC. Jim is also focused on the network and subscriber impact of Big Data and Analytics. He authors Heavy Reading's NFV and SDN Market Trackers. Other areas of research coverage include Subscriber Data Management (SDM) and fixed-line TDM replacement. Jim joined Heavy Reading from Nortel Networks, where he tracked the VoIP and application server market landscape and was a key contributor to the development of Wireless Intelligent Network (WIN) standards. Additional technical experience was gained with Bell Canada, where he performed IN and SS7 network planning, numbering administration, technical model forecast creation and definition of regulatory-based interconnection models. Jim is based in Ottawa, Canada.

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