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Podcast: Windstream's Layne Levine, SD-WAN Machine

'This is the next big technology transformation in the communications world and I think it's going to completely upend some companies' business models.'

Phil Harvey

October 25, 2019

2 Min Read
Podcast: Windstream's Layne Levine, SD-WAN Machine

SD-WAN is a hot technology and product area for service providers and some are still surprised at how it has taken off.

"In my lengthy career in communications, the market has really been driven by the force of the largest customers as they start to use technology, whether it was ATM, Frame Relay, MPLS -- and getting the benefits there," said Layne Levine, president of the Enterprise & Wholesale business unit for Windstream, in a recent episode of the Light Reading podcast.

"And then as time went on, and those things became more cost-effective, then you started seeing those technologies driven down to the smaller customers, mid-markets, etc. What we have seen and what we're experiencing [with SD-WAN market adoption] is completely different. We're actually seeing this technology transformation being driven by the needs of SMEs and mid-markets," Levine said.

The SD-WAN momentum is showing up in the numbers, too. Windstream's "strategic products and services," a category that includes SD-WAN, UCaaS and its OfficeSuiteUC, is now at a revenue run-rate of $250 million, growing at 44% year-over-year, Windstream reported earlier this year. "Three-and-a-half years ago, less than 1% of our Windstream enterprise revenue was from our strategic products," Levine said. "Today we're trending upwards to over 13%. And our goal is to get to 25 to 30% by this time next year."

The Light Reading podcast is available on:

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Phil Harvey, US Bureau Chief, Light Reading

About the Author(s)

Phil Harvey

Editor-in-Chief, Light Reading

Phil Harvey has been a Light Reading writer and editor for more than 18 years combined. He began his second tour as the site's chief editor in April 2020.

His interest in speed and scale means he often covers optical networking and the foundational technologies powering the modern Internet.

Harvey covered networking, Internet infrastructure and dot-com mania in the late 90s for Silicon Valley magazines like UPSIDE and Red Herring before joining Light Reading (for the first time) in late 2000.

After moving to the Republic of Texas, Harvey spent eight years as a contributing tech writer for D CEO magazine, producing columns about tech advances in everything from supercomputing to cellphone recycling.

Harvey is an avid photographer and camera collector – if you accept that compulsive shopping and "collecting" are the same.

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