Ruckus Powers Swedish IPTV

Telenor selects Ruckus Smart WiFi for national IPTV service in Sweden

March 12, 2008

1 Min Read

LONDON -- Ruckus Wireless today announced that it has been selected by Telenor, the world's seventh largest mobile operator, to supply Smart Wi-Fi 802.11g systems for the wireless distribution of its popular Internet Protocol Television (IPTV) service, offered to subscriber homes throughout Sweden through the wholly owned subsidiary Bredbandsbolaget.

Under the agreement, Ruckus Wireless is supplying Telenor with its award-winning MediaFlex 802.11g Smart Wi-Fi systems. The Ruckus MediaFlex systems are being made available to consumers in Sweden through Telenor retail outlets, and can be easily self-installed by subscribers.

Ruckus-patented Smart Wi-Fi technology was selected by Telenor to reduce installation costs, speed subscriber acquisition and give customers greater freedom and flexibility over the installation and distribution of its IPTV service within the home.

"The Ruckus Smart Wi-Fi system lets us return control of the digital television experience back into the hands of the customer, where it should be," said Marcus Nylen, CEO of Bredbandsbolaget, Sweden's second largest fixed ISP. "With Smart Wi-Fi from Ruckus Wireless we are in a position to better service our subscribers by effectively eliminating cumbersome and costly wiring while giving them the freedom to put TVs anywhere in the home, and move them around as they see fit."

Ruckus Wireless Inc.

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