Photos: Salesforce Dreamforce Takes On Comic-Con

Salesforce's annual customer conference this year was like a comic book convention. In a good way.

Mitch Wagner, Executive Editor, Light Reading

October 25, 2016

14 Slides
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Attending my first Dreamforce conference this month was like going to Comic-Con.

I go to Comic-Con at the San Diego Convention Center every year, and every year I also go to a couple of tech conferences there. When I'm at one of those tech conferences, I always think, "This conference would be even better if it had cosplay -- people wearing costumes."

My dream came true at this month's Salesforce's annual Dreamforce conference. Some 27,000 customers and partners descended on San Francisco to learn about using Salesforce's cloud software to improve relationships with customers. And many of those folks were in costume.

The conference had a national park theme. Conference attendees were called "Trailblazers," and San Francisco's Moscone Center was decorated like a park.

Click the photo below to see some of what I saw at Dreamforce. Then go below the photo to find links to our recent Salesforce coverage (as well as our most recent gallery of Comic-Con photos).

Want to know more about the cloud? Visit Light Reading Enterprise Cloud.

Figure 1: Chilling Attendees relax on a fake grass lawn laid out on a San Francisco street near the Moscone Center. Attendees relax on a fake grass lawn laid out on a San Francisco street near the Moscone Center.

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— Mitch Wagner, Follow me on TwitterVisit my LinkedIn profile, Editor, Light Reading Enterprise Cloud

About the Author

Mitch Wagner

Executive Editor, Light Reading

San Diego-based Mitch Wagner is many things. As well as being "our guy" on the West Coast (of the US, not Scotland, or anywhere else with indifferent meteorological conditions), he's a husband (to his wife), dissatisfied Democrat, American (so he could be President some day), nonobservant Jew, and science fiction fan. Not necessarily in that order.

He's also one half of a special duo, along with Minnie, who is the co-habitor of the West Coast Bureau and Light Reading's primary chewer of sticks, though she is not the only one on the team who regularly munches on bark.

Wagner, whose previous positions include Editor-in-Chief at Internet Evolution and Executive Editor at InformationWeek, will be responsible for tracking and reporting on developments in Silicon Valley and other US West Coast hotspots of communications technology innovation.

Beats: Software-defined networking (SDN), network functions virtualization (NFV), IP networking, and colored foods (such as 'green rice').

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