WOWtv Inks Deal With Baidu

Broadband entertainment company launches WOWtv in China to tap into online advertising market

June 4, 2009

1 Min Read

HOLLYWOOD, Calif. -- Amaru, Inc. (AMRU) has announced that its subsidiary, M2B World Asia Pacific Pte Ltd (M2B), Asia's leading broadband entertainment provider, has entered into a strategic agreement with Beijing Baidu Netcom Science and Technology, a wholly owned subsidiary of, Inc., the world's leading Chinese language internet search provider.

This partnership with Chinese search engine giant Baidu ( involves M2B making available a WOWtv site customized for China ( streaming free and legal video content from M2B's infrastructure. Baidu, in turn, will drive internet traffic to the Chinese WOWtv site upon its launch.

This partnership will enable M2B to expand its worldwide viewership and generate additional advertising revenue by tapping into the fast growing online video and advertising markets in China.

"We recently launched the WOWtv Global site and continue to aggressively pursue our expansion plans in China through this strategic alliance with Baidu," said Colin Binny, President and CEO of Amaru, Inc. and M2B World Asia Pacific.

"Despite the current economic downturn, we see this period as an opportunity for us to grow our broadband businesses by harnessing the rapidly growing online advertising market as an increasing number of large scale advertisers start looking online due to tighter marketing budgets."

Amaru Inc.

Baidu Inc. (Nasdaq: BIDU)

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