Peribit Goes to BAT for SAP

British American Tobacco (BAT) selects Peribit Networks Sequence Reducer products to facilitate SAP rollout

February 25, 2003

2 Min Read

SANTA CLARA, Calif. -- Peribit Networks, the global leader in bandwidth creation products that boost application performance, today announced that British American Tobacco PLC (LSE: BATS) has purchased Peribit Sequence Reducer products for their wide area network. Peribit’s SR-50 products will provide much needed network capacity enabling BAT to easily continue their SAP rollout throughout the Asia-Pacific region. Specifically, the SR-50s increased existing BAT network capacity by 2.5 times, saving over $4,500 per link per month compared to purchasing larger WAN circuits. These savings provide BAT with a hard-dollar ROI of approximately 4 months. “Rolling out SAP is critical to our business,” said Peter Deitz, Technology Manager at BAT. “International circuits are very expensive and critical to managing our widespread pan-Pacific operations. Peribit saves us over $4,500 per month just on our links between Australia and New Guinea. Additionally, the SR-50s are very simple to operate - which is important because it minimizes both my time involvement and travel. The decision only took us six weeks from start to finish - a very easy decision with a convincing ROI.”Since many of the BAT network links were already near capacity, the impending deployment of SAP would cause significant congestion and delay in the network. BAT had already planned to transition from satellite links to more expensive terrestrial links to eliminate the delays inherent in satellite communications. Peribit’s SR-50 allowed BAT to stay within the existing 64 Kbps link speed, even with the additional SAP traffic. Therefore not only did the Peribit solution save money, but it also significantly cut response times for end users, especially during peak usage times. BAT had tried using compression in their routers but the additional delay and processing overhead caused other network problems. The Peribit solution also preserved BAT’s existing QoS settings to prioritize the SAP traffic over other, less mission-critical data.Peribit Networks Inc.

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