Telecom provider Bezeq and satellite TV company YES pilot interactive TV services over ADSL using Orca's IPTV solution

January 8, 2004

2 Min Read

RA'ANANA, Israel -- Orca Interactive, an Emblaze Group company (LSE: BLZ) and global market leader in developing applications for interactive TV services, recently announced the licensing of Orca's RiGHTv software solutions to Bezeq, Israel's national telecommunications provider and YES, the Israeli Satellite TV company, for the deployment of interactive TV services pilot in Israel. These services will include live TV channels and VOD (Video On-Demand) delivered over Bezeq's ADSL network. The launch, which is the first IP streaming deployment in Israel, is scheduled for January 2004 in greater Tel Aviv area.

Subscribers will now be able to watch TV through an ADSL connection with unlimited access to all regular scheduled programs. In addition, users will be offered video on demand services for a "Blockbuster like" feel in their own home. Trick Play capabilities (pause, rewind, fast forward etc.) are offered for VOD and TV series. Subscribers will be able to enjoy browsing the Internet directly from their Television sets and have access to interactive games, which they can play with other players using the same service. Using a TV cam will enable users to videoconference one another from the comfort of their own living room, expanding communication experience with family and friends.

Orca's RiGHTv applications are highly scalable solutions that facilitate the deployment of complete commercial iTV services. RiGHTv XVOD allows operators to supply subscribers with video content on demand and to incorporate advertisements and t-commerce features in an interactive TV service. RiGHTv XBIP allows operators to create and manage live TV and NVOD channels over broadband networks.

Orca's platform is Telco-grade to ensure service high-availability and cost-effective scalability. The platform also supports multi-device service delivery to enable heterogeneous environments of set-top boxes as well as convergence by exposing some services to the PC and wireless devices.

Haggai Barel, CEO Orca Interactive, said: "YES is a very innovative company at the forefront of launching iTV services in Israel. Its vision to provide an exciting range of interactive services, using the Orca solution, utilizes to the maximum our extensive expertise in the market. Our technology will enable YES subscribers to enjoy video-on-demand, videoconferencing and interactive games for the first time. Today's announcement is a further endorsement of our leadership in the market, providing iTV solutions as part of operator's "triple play" strategy."

Orca Interactive Ltd.


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